In the ever-expanding mobile environment, unique and useful Value Added Services are key tools for differentiating your brand, increasing customer loyalty and attracting new users to your network. This is exactly what the mSync platform and suite of services is designed to do.

With mobile handsets rapidly becoming content creation and storage tools, mSync is the only solution providing complete access to all data stored on the handset through any network connected device, enabling a rich set of applications.

The mSync platform from NewACT provides end-to-end device independent, mobile data synchronization. Using this platform, mobile subscribers can synchronize, collaborate and share user-generated content with each other, and with other applications. Using mSync, subscribers can synchronize their phone book, calendar, Messages, as well as pictures, video and audio files.

Applications such as Mobile Data Backup, Web Messaging Composers, Voicemail, PoC, IM and picture albums can utilize and share a subscriber's actual phone book (NAB), calendar (NCAL), media repository and messages. This allows mobile operators to create a common, converged environment for all subscriber value added services. Subscribers, for example, can also update and edit their phone books using a web interface.

mSync Platform Architecture

The mSync platform supports a variety of services utilizing a single mobile agent and the common address book, calendar, messages, and media gallery:

• myFort - A powerful mobile data synchronization service which allows subscribers to seamlessly synchronize, backup, restore, update and search their mobile data using multiple sources and devices.
• myGrate - A service that simplifies the migration of mobile subscribers to your network by allowing mobile data backup to a publically accessible site, and the restoration of that data only on your network.
• myPersona - Allows users to define a ringtone, picture and other profile attributes that are seen or heard on their friends' mobile phones when t hey call. myPersona also automatically updates the users' contact details in their friends' mobile address books as they are changed.
• myMedia - A powerful user-to-user service for subscribers to store, publish and exchange any type of media with other subscribers and applications over the mobile network - while maintaining the original quality of the media.

Download the mSync brochure here.